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The Mobile Store | Udaan Initiative

The course ‘UDAAN’ for ‘The Mobile Store’ is an initiative to educate the store level employees in handling their day-to-day responsibilities.


The client was in pressing need of an interactive and at the same time highly influencing ‘Product’, ‘People’ and ‘System’ module, with a built of brand values. They needed a course that could in every respect train their employees about – their products, process to be abided upon, while selling these products, the customer service standards and inbuilt systems to be followed in order to perform their tasks efficiently.


Keeping the client’s requirement in mind, we proposed an interesting, flash based, and media rich course with audio and visually appealing graphics. The concept and the animated character – Mobikanth, which itself is an animated Mobile phone was also introduced, to keep the learners glued to their course till the end. The distinguishing selling strategies adapted by ‘The Mobile Store’ that make it a unique store are also conveyed to the employees with the help of interesting and apt graphics and animations. They are also made aware of the Mission and Vision of the company and the brand values they are supposed to cater upon while dealing with the customers.
All our attempts to build a unique yet interesting course proved to be successful with positive feedback and appreciation from the client.