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ICICI Pru | Competency Certification Program (CCP) - Phase II

A competency certification course developed for all IPRU Associates.


ICICI Prudential wanted to educate its advisors with its business processes. They also wanted a knowledge induction about the Financial Service Industry and Insurance Industry for their employees. They needed their employees to understand the success mantra used by ICICI Prudential to attain profitability.


To meet the client’s requirement, we created an e-learning course that would:

  1. Engage the audience with four gaming events through which the business processes would enfold
  2. Explain each concept through interactive and animated attention retaining screens
  3. Check the knowledge retention through engrossing knowledge checks

Complying with Bloom’s level 3 of interactivity, this e-learning course was devised by packaging animated scenarios, activities. It was an engaging self-paced 120-minute course. This course educated the IPRU Associates regarding the business processes and operations of IPRU.